My marketing diary

wow, have you ever tried?

Sign spinning – what you could see is not just a new hobby, it is also a new form of marketing or advertising. Sign spinning is a controversial form of outdoor advertising in which trained employees stand on public street corners and display surfboard-sized cardboard signs.

As advertising changes from just print into more creative and attention catching direction, this form of human advertising is beneficial, as it is aimed to attract a crowd of pedestrians with stunts by the sign spinner. This performance should result in word of mouth (wom) advertising and interest in the product or company.

Sign spinning emerged due to a boring advertising job, which means presenting a sign, that people on the road can see it… This was absolutely too boring for Joe Ambert, Max Durovic and Michael Kenny who worked for a sign company and started doing tricks during their working time. This seemed to be paid off. The sign spinners get more and more attention, which can also be seen on You Tube. Loads of people upload a private video of their sign spinning experience, when they walked or drove on the road.

Sign spinning is getting bigger and bigger and also training courses and competitions are offered. Furthermore, there is also a blog web page www.signspinnerworld.com which shows sign spinners mainly all over the USA. But also in other countries, this type of hobby emerges now. And it could also be seen in the world wide web, that the demand for sign spinners as advertising tool is enormous.

Here the story of Michael Kenny in a short video.

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