Apr 5th, 2009
Job or no Job????
“A lot of people won’t have the luxury of going for their first choice in a down economy,”
said an economist at Moody’s Economy.com named Sophia Koropeckyj.
I was looking for some information in the internet, about the actual situation in the job market, especially in marketing jobs. Because I am now starting to think about applying. But I am curious whether I will get a job or not or how long it will take to find a job. I often hear about people who are fired or have to work less, because of the recession.
Because of he contradictory messages, I find it difficult to create my own opinion about the actual situation. On the one hand I’ve read some articles and heard from industry professionals that a recession can be an opportunity. I have been at the Marketing Live conference this year in Leeds, they and as well in our university, we talked about the fact, that marketing isn’t an expense, it is an investment and that it shouldn’t be neglected, especially during recessions.
The American Business Press states:
“the findings of the six Recession studies to date present formidable evidence that cutting advertising appropriations in times of economic downturns can result in both immediate and long-term negative effects on sales and profit levels.”
And this is the chance for a company to interfere. When competitors cut their budgets, smaller companies can enter the market and get on the gravy train.
Some German articles (example) state as well, that especially now it is the time to ask for a promotion or pay rise, because of the fact, that most people are scared to ask their bosses. But how can this work, when on the other hand, there are so many people who can not work any longer, because of shrinking number of positions in companies?
The CEO, John Challenge, of outplacement firm Challenger, Gray and Christmas stated, that there are some industry sectors, which still provide job opportunities that include the fields of:
* Education
* Energy
* Health care
* International business
* Environmental sector
* Security
But what about marketing?
Nice post, Theresa!
I can understand your fear about the uncertainty in the near future. I am also sometimes worrying about these things. But I hope that potential employers will consider the future, look at good qualifications and recognise potential of applicants. And you are right; some companies increase their marketing budget, what is definitively an opportunity for us. The problem is just to identify these companies.